Welcome to the Bicycle Industry Summit!

We’re excited to have you join us in Tucson! This Summit is an opportunity to share ideas, learn from one another and connect with the people who make cycling events and experiences possible.

Whether you’re an event organizer, industry partner or cycling advocate, we hope you leave with practical ideas, new relationships and fresh energy for what comes next.

Take part in the conversations, meet our sponsors and exhibitors, and enjoy some time exploring Tucson on and off the bike.

This page is your guide to the week, with the schedule, event details, recommended rides and nearby places to eat and drink.

Thank you for being here and helping shape the future of cycling.

Venue & Parking

The Bicycle Industry Summit takes place at the Tucson Convention Center in downtown Tucson.

260 S. Church Avenue, Tucson, AZ 85701

View Convention Center on Google Maps

Host Hotels

Hampton Inn & Suites / Home2 Suites Tucson Downtown
141 S. Stone Avenue, Tucson, AZ 85701

View Host Hotels on Google Maps


Summit Locations

  • Check-in, networking & expo: Convention center lobby

  • General sessions: Rooms 204 & 205

  • Breakout sessions: Room 203

Parking

Parking is available in Parking Lot A Garage which is located off Church Ave.  Parking in Lot B and Parking Lot C are accessible via Granada, please note the Lot C Parking Garage does not have an operational elevator due to construction. Please do not park in surrounding neighborhoods.

The Tucson Convention Center is conveniently located in the heart of downtown. We have 900 parking spaces that may be utilized for event parking.   We have accessible parking in each parking lot, Lots A, B and C.

http://tucsonconventioncenter.com/directions-parking/

These are the parking locations surrounding the Tucson Convention Center.  The closest lots for Packet Pick-up are Parking Lot and Garage C off Granada and Parking Garage A off Church.  The TCC lots charge up to $10 for parking.  There are also more economical lots within blocks including the LaPlacita garage and the City/State Garage that advertise as $3 to park.

Surface Parking Lot C has plenty of ADA parking spots and van accessible with close access to Packet Pick-up and the Expo & Fiesta.  Garage A has over 10 ADA and van accessible outside of the garage and many ADA spots inside the garage.

You can also visit the Park Tucson site for additional locations

View Parking Map

November 18–21, 2026 · Tucson, Arizona

Schedule

Industry insights, practical education, networking and cycling.

Wednesday

November 18 · Arrival and welcome

3:00–5:00 PM

Early Check-In and Expo Set Up

Tucson Convention Center

Thursday

November 19 · Education and connection

9:00–10:00 AM

Check-In & Networking

Lobby of the Tucson Convention Center

10:00–11:00 AM

Welcome and State of the Cycling Industry

Ravi Rajcoomar and José Maldonado · PeopleForBikes

11:15 AM–12:00 PM

Registration Trends Every Event Director Should Know

RunSignup

12:00–1:00 PM

Lunch and Networking on Your Own

1:00–1:45 PM

Beyond the Headlines: A Deeper Dive into Cycling Participation Data

José Maldonado · PeopleForBikes

2:00–2:45 PM
Room 1

The Local Sponsorship Blueprint for Cycling Events

Bruce Erley

Room 2

Content That Connects: Social Media Strategies for Cycling Events

Sean Benesh

3:00–3:45 PM

Riding for a Cause: Building Community, Fundraising and Lasting Impact

Mission-driven cycling event panel

3:45–4:00 PM

Thursday Wrap-Up and Evening Preview

6:00 PM

Dinner on Your Own

Restaurant suggestions will be provided.

Friday

November 20 · Learn, connect and ride

7:00–8:15 AM

Suggested Rides on Your Own

Route suggestions will be provided.

9:00–9:15 AM

Friday Welcome

9:15–10:15 AM

Growing Cycling’s Audience: Reaching New Riders and Building the Next Generation

Industry panel

10:15–10:30 AM

Coffee Break

10:30–11:15 AM
Room 1

Beyond Registration and Sponsorship: New Revenue Opportunities

Micah Rice

Room 2

When a Rider’s Heart Is at Risk

Recognizing AFib and strengthening event preparedness · Dr. Kartik Reddy

11:15 AM–12:00 PM
Room 1

Using AI to Strengthen Your Sponsorship Program

Bruce Erley

Room 2

Advocacy in Action

How event directors and athletes can strengthen cycling · PeopleForBikes

1:15–2:15 PM

From Idea to Sustainability - Lessons from Building World Cups and The Sea Otter Classic

Rick Sutton · Includes audience questions and answers

2:15–2:30 PM

Afternoon Break

2:30–3:30 PM

Cycling for Everyone: Practical Ways to Make Events More Accessible

Team Access

3:30–4:00 PM

Closing Remarks and El Tour Weekend Preview

6:00–8:00 PM

Dinner on Your Own

Local downtown restaurant

Saturday

November 21 · El Tour de Tucson Ride Day

5:30–7:00 AM

Breakfast

El Tour VIP Lounge · Tucson Convention Center

7:15 AM

5K Run/Walk

Tucson Convention Center

11:00 AM–2:00 PM

El Tour VIP Lounge Open for Lunch and Drinks

El Tour VIP Lounge · Tucson Convention Center

Schedule and speakers are subject to change.

Riding El Tour? Here are all the details

As host city for the Bicycle Industry Summit and El Tour de Tucson, Tucson offers the perfect backdrop for connection, conversation, and outdoor adventure.

Don’t Fit Right In.

Tucson is a place that does things a little differently—and that’s exactly the point. Surrounded by desert landscapes, mountain views, and rich culture, Tucson invites visitors to slow down, explore, and experience something real.

As host city for the Bicycle Industry Summit and El Tour de Tucson, Tucson offers the perfect backdrop for connection, conversation, and outdoor adventure.

Food, Drinks & Local Favorites

Looking for a quick lunch, a relaxed dinner or a beer with fellow attendees? Explore these spots around downtown Tucson and the convention center. Tap a Google Maps link for directions, current hours and more details.

Local Favorites

Scott’s Favorite

The Monica

40 E. Congress St.

A casual downtown spot for a meal and conversation.

View on Google Maps ↗
Coffee & Cocktails

Bar Crisol / Exo

196 W. Simpson St.

Exo coffee by day; agave spirits and botanical cocktails in the evening.

View on Google Maps ↗
Breakfast & Brunch

Nook

1 E. Congress St.

A breakfast and brunch option before exploring downtown.

View on Google Maps ↗

Breweries & Taprooms

Craft Beer

Pueblo Vida Brewing Company

Downtown Tucson

Locally brewed beer. Check its current taproom location before visiting.

View on Google Maps ↗
Downtown Brewery

Brick Box Brewery

220 E. Broadway Blvd.

A downtown brewery option for an evening beer.

View on Google Maps ↗
Brewpub • Farther Away

Barrio Brewing Co.

800 E. 16th St.

Beer and food a little farther from the convention center. Consider a rideshare.

View on Google Maps ↗

More Great Eats

Mexican & Cocktails

Penca Restaurante

50 E. Broadway Blvd.

Central Mexican cuisine and a bar for an evening out.

View on Google Maps ↗
Pizza

Reilly Craft Pizza and Drink

101 E. Pennington St.

Pizza and drinks for a casual dinner with fellow attendees.

View on Google Maps ↗
Food & Ice Cream

HUB Restaurant & Ice Creamery

266 E. Congress St.

A downtown option for a meal or an ice cream stop.

View on Google Maps ↗

These are suggestions for exploring on your own. Meals and drinks are purchased individually. Check current hours before heading out, and contact the venue ahead of time if you’re bringing a larger group.

Recommended Rides Around Tucson

Make some time to explore Tucson on two wheels! Below are a few ride options, from relaxed paved paths to challenging climbs. Use the Ride with GPS maps to review each route’s distance, elevation and directions.

The Loop

Looking for an easy spin? Enjoy Tucson’s paved path network and choose a ride that fits your schedule.

Saguaro National Park

Take in desert scenery and towering saguaros on a scenic Tucson ride.

Gates Pass

Enjoy desert views and a rewarding climb. Best suited for riders comfortable with hills and riding alongside traffic.

Mount Lemmon

Ready for a bigger adventure? This mountain climb is a memorable challenge for experienced riders. Plan for changing temperatures as you gain elevation.

Need a Bike?

Reserve a rental ahead of your visit through Fair Wheel Bikes.

View Bike Rentals

These are self-guided rides. Check the route and weather before heading out, and bring water, snacks and flat-repair supplies.

Need Help?

Have a question about the schedule, check-in or where to go? Stop by the Summit check-in desk or text our team at (720) 441-3480.

You can also email us at info@bicyclesummit.org.

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