Summit Schedule
The Bicycle Industry Summit is a focused gathering of leaders and professionals from across the cycling industry, designed to inform, connect, and inspire.
The day features a series of keynote-style talks and panel discussions centered on the most relevant topics facing the bicycle industry today—from business growth and event operations to innovation, community impact, and the future of cycling.
Intentional breaks throughout the day allow time to connect with peers, continue conversations, and build meaningful relationships with fellow industry professionals.
November 18–21, 2026 · Tucson, Arizona
Schedule
Industry insights, practical education, networking and cycling.
Wednesday
November 18 · Arrival and welcome
Early Check-In and Expo Set Up
Welcome Happy Hour
Thursday
November 19 · Education and connection
Welcome and State of the Cycling Industry
Registration Trends Every Event Director Should Know
Lunch and Networking on Your Own
Beyond the Headlines: A Deeper Dive into Cycling Participation Data
The Local Sponsorship Blueprint for Cycling Events
Content That Connects: Social Media Strategies for Cycling Events
Riding for a Cause: Building Community, Fundraising and Lasting Impact
Thursday Wrap-Up and Evening Preview
El Tour de Tucson Expo & Fiesta Happy Hour
Dinner on Your Own
Cycling Legends Reception
Friday
November 20 · Learn, connect and ride
Suggested Rides on Your Own
Morning Coffee and Networking
Friday Welcome
Growing Cycling’s Audience: Reaching New Riders and Building the Next Generation
Coffee Break
Beyond Registration and Sponsorship: New Revenue Opportunities
When a Rider’s Heart Is at Risk
Using AI to Strengthen Your Sponsorship Program
Advocacy in Action
Lunch Keynote: Stories and Lessons from a Life in Professional Cycling
From Idea to Sustainability - Lessons from Building World Cup and The Sea Otter Classic
Afternoon Break
Elevating the Participant Experience and Turning Training into Revenue
Cycling for Everyone: Practical Ways to Make Events More Accessible
Transition to the Main Room
Closing Remarks and El Tour Weekend Preview
El Tour de Tucson Expo & Fiesta Happy Hour
Dinner on Your Own
Saturday
November 21 · El Tour de Tucson Ride Day
Breakfast
102-Mile Century Ride Starts
5K Run/Walk
63-Mile Metric Century Starts
32-Mile Half Metric Century Starts
El Tour VIP Lounge Open for Lunch and Drinks
El Tour de Tucson Post-Ride Celebration
Schedule and speakers are subject to change.